HaroDesigners | Brand Identity Design

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We Master

World-Class Branding, Tailored for your Business

Unique Cost-Effective Fast Reliable

With over 25 years of experience delivering solutions internationally, we excel in crafting fast, cost-effective strategies. Specializing in real estate marketing, hospitality, and lifestyle brands, we merge strategic insight with bold creativity to deliver world-class results.

As dynamic problem-solvers, we embrace agility and leverage cutting-edge technology to create impactful, customized solutions that elevate your brand. Our unwavering commitment to excellence keeps your business innovative, relevant, and poised for success.

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Branding Experts

"True design solutions can only emerge from exceptional expertise, empathy, and cultural understanding, grounded in deep respect for the client, their product, and the market."

Gerardo Haro

HEAD OF DESIGN

Gerardo is a passionate, disciplined, and unconventional designer born and raised in Mexico City. After spending time in the U.S., he settled in Portugal in 1998. A top graduate of Universidad Iberoamericana (UIA) in Mexico City, the leading design school in Latin America, Gerardo began his career in one of Mexico's top design studios and later worked at Young & Rubicam before moving to Lisbon to take on the role of Head of Design.

An avid self-learner and always up to date with the latest trends in the design world, Gerardo enjoys every phase of the creative process—from in-depth research and initial concept development to rolling up his sleeves to design, build, or do whatever is needed to bring a project to life.

Gerardo has successfully developed complex visual identity programs for major brands and banks across Mexico (WTC Mexico City), Portugal (Banco Comercial Portugués), and other European markets, including the rebranding of Sodexo. He is also a co-creator of the award-winning Casafina Gourmet concept, a pioneering initiative that introduced branded kiosks at El Corte Inglés and Mercado de San Miguel in Madrid. His experience as a consultant for Starbucks Iberia showcases his ability to bring a dual perspective - both creative and entrepreneurial - to his work, allowing him to view projects from both a designer's and a client's point of view.